Drift 

Drift is my showcase project for my Design and Visual Communications class. This project included many different elements such as a logo, brand book, infographic, website materials and mockups. It is a subscription box service for college students. The goal of Drift is to give college students access to budget-friendly products that can enhance the sleeping environment and promote better sleeping habits. This project included extensive research, creating personas, and different branding elements to help bring Drift to life. I chose the color palette synonymous with cool calming colors. The organic shapes in the infographic and throughout the brand also relate to peace, calm, and sleep. The goal of the infographic is to bring awareness to the extent of the problem with lack of sleep for college students. The target audience of this project is college students with trouble sleeping, inconsistent sleep schedules or non-conducive sleep environments. I enjoyed creating the different elements and mock-ups for this project.